cult and paste

be careful where you clique

emotions overpower reasoning when brain overloaded

baba shiv is a bald guy from stanford business school
you can see for yourself here

baba made an experiment
he asked participants to remember a number
and then walk down the hall and report the number
on the way down the hall
a woman in a polka dot dress
stopped them, thanked them for participating
and offered them some cake or fruit

people chose cake more often (significantly more often)
when they were given a large 7 digit number to remember

people that had a smaller number to remember
chose the fruit
implying that the higher rational centers of the brain had more bandwidth to
still be rational

so when the brain is pre-occupied
with a lot of rational gymnastics:
facts, figures, etc…
then decisions are more often made
based on emotions rather than reason

is that why dictators and populists come to power during hard times?
what happens when we’re bombarded with information 24/7?

i need to do more yoga.

*Painting above is Marco Fusinato
Mass Black Implosion (Agglomeration, Anestis Logothetis) 2007


3 comments on “emotions overpower reasoning when brain overloaded

  1. Danger
    February 23, 2010

    This one really tickled me pink.

  2. Harvey Dent
    February 23, 2010

    This experiment, interesting as it is, seems to be based on presumption that choosing fruit is more rational that choosing cake. This is very confusing.

  3. Anonymous
    February 23, 2010

    let them eat cake…

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


This entry was posted on February 21, 2010 by in Art, Mind Games, Science and tagged , .
%d bloggers like this: